top of page
All News
Cementing #1 Video Streaming Platform Leadership in Thailand, YouTube Expands Full-Funnel Ad Solutions to Drive Seamless Discovery-to-Checkout
YouTube is the home of trusted creators, with 90% of surveyed Thais ranking it as their most trusted video platform.[1] YouTube officially launches YouTube Creator Partnerships in Thailand to simplify and scale brand-creator collaborations. YouTube is now shoppable across every screen and format, powered by the Commerce Media Network to connect high-intent shoppers directly from video ads to marketplace checkout. Delivering proven full-funnel ROI, YouTube achieves 1.51x highe
Sep 284 min read
Google’s Gemini App Doubles Its User Base in Southeast Asia, Driven by Gen Z Usage and Leading Local Language Capabilities
The Gemini model has come up as the best performing large language model (LLM) for overall Southeast Asian languages, including Thai, according to AI Singapore’s SEA-HELM evaluation benchmark. Thailand leads Southeast Asia in adopting Gemini as a lifestyle companion, with 87% of prompts written in Thai. Google today announced that the number of active users on the Gemini app in Southeast Asia has more than doubled in a year. According to its first-ever Gemini Report: Southea
Jul 155 min read
bottom of page