RX BITEC Brings Together K-, J-, C- and T-Beauty, Showcasing Beauty Trends and Global Market Opportunities, Collaborating with Multiple Organizations to Propel Thai Beauty Products into ASEAN at COSM

RX BITEC is preparing to organize COSMEX 2026 under the concept “Shaping the Future of Beauty Businesses,” bringing together manufacturers of cosmetics, personal care products and dietary supplements, or OEM/ODM providers, packaging, printing and labeling, manufacturing technology, finished products, beauty devices, and Halal products from more than 300 brands across 20 countries, along with two pavilions from China and South Korea. The event will provide business matching opportunities for more than 25,000 participants, while helping propel T-Beauty into the global market, from 3–5 November 2026 at Hall 98, BITEC, Bangkok.

Mrs. Varaporn Dhamcharee, Managing Director of RX BITEC (Thailand) Co., Ltd., revealed, “Thailand’s beauty industry is currently undergoing a clear transition from a Beauty Market toward a Beauty and Wellness Economy. Beauty is no longer limited to external appearance, but also encompasses health, preventive care and overall quality of life.

“In 2025, Thailand’s cosmetics, personal care products and dietary supplements market had a combined value of 312 billion Baht. In 2026, the Thai Cosmetic Manufacturers Association expects Thailand’s cosmetics market to continue growing by approximately 7.4%, with an estimated market value of around 290–300 billion Baht.

“According to a report by the Department of International Trade Promotion, Ministry of Commerce, exports of cosmetics, soap and skincare products in 2025 were valued at USD 3.56 billion, or approximately 117.48 billion Baht.

“Thailand has distinctive strengths in herbs, traditional wisdom, wellness, the expertise of OEM/ODM manufacturers, and flexibility in formulation development. When these strengths are combined with research, international manufacturing standards and brand storytelling, they will become an important key to driving T-Beauty into international markets.”

COSMEX 2026 is ASEAN’s most comprehensive event for businesses in cosmetics, personal care products and dietary supplements. Large beauty brand owners and SMEs, OEM manufacturers, distributors, wholesalers, retailers, importers, exporters, private-label businesses, beauty clinics, spas, hotels and airlines will have the opportunity to discover OEM manufacturing services, finished products, packaging, label printing, beauty-product manufacturing machinery and beauty equipment from around the world.

“We have exhibitors from China; Japan; South Korea; and Taiwan, China; as well as a large number of Thai product entrepreneurs, making COSMEX an event that brings together K-Beauty, J-Beauty, C-Beauty and T-Beauty all under one roof.”

T-Beauty is a beauty product trend that is gaining momentum in many countries. This year, COSMEX is collaborating with several organizations to showcase Thailand Beauty products to the international beauty industry through new dedicated zones:

• DTAM Zone, by the Department of Thai Traditional and Alternative Medicine, Ministry of Public Health, will feature products made from Thai herbs, presenting Thai wisdom, stories, and innovations while connecting product owners with those seeking new products for distribution, importers and exporters, distributors, and spa and wellness operators.

• DIPROM Pavilion will bring entrepreneurs together with support from the Department of Industrial Promotion, or DIPROM, Ministry of Industry, and is operated by the Institute for Small and Medium Enterprises Development (ISMED). Entrepreneurs will showcase their products, enabling international buyers and Thai exporters to discover new business opportunities.

• Fragrance Zone, presented by the Thailand Fragrance Group, will showcase products from well-known Thai perfume brands including Journal and Artisan Valley, as well as a manufacturer of the renowned perfume Madame Fin.

• COSMEX Halal Cosmetics returns once again in collaboration with the Halal Institute, Prince of Songkla University, enabling interested participants to discover products and business partners for developing cosmetics that meet Halal standards and enhance their potential to enter new markets.

COSMEX is the only event selected by the Global Cosmetics Cluster (GCC), with the support of the Thai Cosmetic Cluster (TCOS) and the Technology and Innovation in Life Sciences National Agency (Public Organization) as an important annual gathering where members from 24 organizations across 18 countries meet. This provides COSMEX participants with an opportunity to meet GCC members and exchange knowledge and market perspectives through seminars. This year, GCC has invited speakers from Japan; Spain; Taiwan, China; and Thailand to share beauty industry experiences from different countries, while building relationships with entrepreneurs and partners from ASEAN and around the world.

The event will also feature innovations and outstanding products from leading manufacturers that reinforce emerging beauty and wellness trends, including:

• S&J International will present Natural UV Booster, an extract from Thai organic roses that helps increase sunscreen effectiveness by 40% and has won three global awards from Japan.

• International Laboratories (ILC) will present an innovative Hair Treatment, a water-textured treatment that transforms into a cream and deeply softens hair within eight seconds.RM Biotech (Taiwan) will present advanced synthetic peptide and bioactive ingredient innovations for skincare and aesthetic medicine.

• WONBIO (South Korea) will launch GLINITY, a skin booster for Microneedle Home-care, together with 0.25 mm magnesium microneedles.

• HACK LAB will present the world-class dermocosmetics brand ISDIN from Spain and Curecode from South Korea, which uses NEUROMIDE® innovation to strengthen the skin barrier.

• Guangzhou Ailusi Machinery & PRIMIX (by TSK Engineering) will present innovations in vacuum homogenizing machinery and GMP-standard production lines with corrosion resistance.

Beyond the exhibition, the event will also feature “COSMEX The Secret Chat”, providing a platform for participants to update themselves on trends and discover new business opportunities through 12 seminars and two workshops featuring 25 speakers.

Topics will include opportunities for T-Beauty in the global market, the direction of the global beauty market, regulations for beauty businesses, opportunities for Thai raw materials and extracts in global markets, global fragrance trends, the direction of Halal cosmetics in the global market, building the future of Beauty and Wellness brands, and next-generation ingredients. All sessions will provide an AI simultaneous translation for English speakers.

There will also be a discussion on brand building featuring the founders of KARMAKAMET and WhiteLab, as well as a Body Oil production workshop and a fragrance creation workshop led by a perfumer from Artisan Valley.

“The event will also offer free business matching services, as well as the special ‘Shaping Your Future’ campaign, offering participants a chance to win comprehensive support for building a dietary supplement brand, valued at more than THB 100,000, from NINENINE OEM. More information can be found on the event’s website.

“In addition, COSMEX is co-located with in-cosmetics Asia, Asia-Pacific’s leading exhibition for personal care ingredients, giving participants an opportunity to meet more than 700 suppliers in one location. This year, more than 25,000 visitors are expected to attend COSMEX,” Mrs. Varaporn concluded.

Those interested in visiting COSMEX 2026 can register in advance for free admission to both COSMEX 2026 and in-cosmetics Asia from now until 2 November 2026 at www.cosmexshow.com

For further information, please contact Tel. +66 2686 7222 or Email: contactcenter@rxbitec.com